Redesigning a website is done for many reasons… design styles change, technologies change, companies and businesses change. Regardless of the reason for the redesign, when it happens, sometimes page URLs change too. This isn’t a problem when someone types in your website’s URL and goes clicking through the site, but what about all those links you and your website designer have worked so hard to acquire on other sites, directories, and in the search engines? You can’t just send them an email and ask them to update their links!
That’s where redirects come into play. There are several techniques that can be used to redirect an old page to a new one. Some are better than others and I won’t bore you with all the techno-mumble-jumble! All you really need to know is that if High Aspirations, Inc. redesigned your website, your redirects are already in place. There are always exceptions of course, like server and host limitations, but Marilyn and I do our best to put those redirects in place for our clients regardless of whether or not we designed the site being replaced.
If High Aspirations, Inc. isn’t redesigning your website (and why not? I ask!), make sure you talk to your designer about having redirects added to the project.