This article, by Jill Whalen, is a perfect example of applying real-life to optimizing a website for both users and search engines. It is a bit lengthy, but worth reading. Its examples are such that anyone, of any technical level, can understand and put to use for their own website.
- Be who you are and say what you feel, because those who mind don't matter and those who matter don't mind. – Dr. Seuss
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