A page title is the very first thing a person sees in the search results. It is vital that the page title accurately reflects the content of that page.

For example, my contact page is titled “Contact Information for High Aspirations, Inc.” which makes it very clear exactly what a visitor can expect to find on that page of my site.

High Aspirations, Inc. includes page titles when designing and maintaining a website, but clients should check them and let us know if they’d like any updates.

Websites and pages that haven’t been updated in months or years may need a new title as search engine optimization methods have changed!

Making sure your pages titles tell visitors what they can expect to find there is an easy search engine optimization task!

Tags: search engine optimization, SEO

Chip It! is an online color tool that allows you to upload an image and then provides you with the color palette from over 1,500 Sherwin-Williams paint colors.

No, I haven’t lost my web designing mind! Honestly, there’s a reason I’m talking about Sherwin-Williams paint. Just bear with me and you’ll see.

When a client already has a company logo, Marilyn and I need to come up with a color scheme (palette if you want to stick with the paint theme!). Some colors needs to be harmonious so they create a flow from the logo to the website. Other colors need to contrast so they will be noticed such as linking text or page/section titles.

We have our own set of super secret techniques and tools to help us do this. But, sometimes, every once in a while, we run into a client who doesn’t have a starting point, no existing logo or company colors, or simply cannot decide on a color. When this happens, we try to help them find their inspiration.

With the free Chip It! tool by Sherwin-Williams, they can play around with any images they like. They can find inspiration in photos of the kids in their Sunday best, a bouquet of flowers they received, or the lobby of the hotel from their last vacation. Or, they can find it online from a photo of a sunset at the beach, a reef, the desert, or their favorite desktop wallpaper provider’s latest creation.

And, once they find that inspiration, they can share it with Marilyn and I at High Aspirations, Inc. simply by creating a login and getting the URL for the ChipCard(s) they created and we’ll take it from there.

Here’s a Chip It! ChipCard I created using the High Aspirations, Inc. logo which you can also see by visiting http://letschipit.com/Chip/6jmOsu?ow=1.

It’s a very neat little tool, it is totally free, and it’s fun to play with. You don’t need to create a login to use it, only to share your creations (ChipCards). When you share, you can do so via Facebook, Pinterest, or by copying the URL (like I did above). You can even print your ChipCard and the tool will create a PDF which you can save or print.

And, it’s not just a tool for finding the perfect color for your website, you can even use it to figure out the paint palette for your next room makeover!

Tags: Facebook, Pinterest

The back end is the area that authorized users can sign into to add, remove and modify content on the website.

From the WordPress Codex: Glossary. Republished because WordPress believes in the GNU General Public License.